Free Leaf Artisan Tea
I created 3 boxes for the Free Leaf Artisan Tea, each one a different flavors, but they were all the same product unified by different elements. I was challenged to think of how they would look on a shelf, if they would be easily identifiable from a distance, how they would look next to their competitors, and how the different flavors/boxes would work next to each other, even if they were turned over or rotated.
I designed the boxes using the same general layout and type, changing the main colors for each flavor. The main unifying element was the dove,; it unifies each individual side on the boxes as well as the boxes when they sit next to each other.