Wegman’s Material Type Ads

Using material type as primary imagery, I designed three different advertisements for Wegman’s produce using vegetables and fruits (an individual project, not actually hired by Wegman’s).

For VEGGIES I arranged a variety of vegetables in a horizontal format on a vertical poster. For CRISPY I cut and arranged apples, and for CRUNCHY I arranged shaved carrots and left negative space for the letters. I used a mask to place the type materiality on a jpg of a wood texture background.

This project was a good exercise for using minimal imagery to create impactful and effective advertisement. It also was fun to come up with ideas for creating the type and good practice in using Photoshop.

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